We create new performing ways, spaces and technologies for classical and contemporary art music.

Why? The way how we approach audiences with music has to evolve with the World. This certanly works in commercial music. However, art music, which requires certain spaces as well as concentration, open mind, maybe a bit of knowledge from the audience – as every other art form does – seems to explore the New World much slower. The challenge is complex. We need to consider experience design, architecture, technology, marketing and every other aspect that gives chances to create new experiences that helps more people understand and enjoy classical music on a new level. Aura project connects professionals from various industries who care about pushing out the boundaries.